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Metaphor works in four areas:
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If you are worried about your financial future - cash flow, business value, profitability, or making big decisions - I may be able to help.
Your existing accountant can help you with annual accounts, audits, compliance and tax. Instead what interests me is forward-looking future-oriented financial management. Last year has gone; too late now to change the present; but you can make the future what you want through strategy, planning and implementation. I help owner-managers with tactical plans for short-term survival, and strategic plans for growth in long-term business value.
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"Strategy" is one of the most over-used terms in business, yet getting the strategy right can mean the difference between extinction or survival. The aim of strategy is simply to build long-term business value without taking unnecessary risks, recognising that change is inevitable and change brings both opportunities and threats.
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Every successful business one day will be owned by someone else. Having the right kind of ownership can be an important issue for many SMEs. But research by
Durham
Business
School in 2006 found that just 17% of owners had an exit plan, despite the fact that many owner-managers see their business as a vital part of their pension, as well as often wanting to see their business continue into the future.
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Innovation is a world of contradictions. In theory an up-and-running business has all the advantages of momentum, resources and experience; yet new business start-ups appear every day to challenge existing businesses. Can existing businesses be innovative or must innovation always be based on a new start-up? If an existing business tries to do innovation, does it risk losing today’s success by betting the house on what might be tomorrow’s big new idea? Where is the balance between stewardship and entrepreneurship – the balance between today’s returns and tomorrow’s opportunities?
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